BHS covers Brandshop system chain nationwide

With a hope of accessing and conquering crowded consumers by products and services quality, since the end of 2014, Bien Hoa Sugar Joint Stock Company (BHS) has developed Brandshop system chain in Ben Tre. Up to now, after more than 1 year of its development, the system chain that has introduced and traded BHS’s products has extended addition 16 Brandshops, up to total 26 establishments all the country. This extension is to tend to the objective of covering BHS’s Brandshop system on 63 cites and provinces until 2020.

TTC Group’s Brandshop model

With investment expense of over 200 million dong for each Brandshop, BHS has built a chain of impressive identifying images, creating the highlight of BHS brand’s images. In which, BHS brand’s farm produce Brandshop system is produced in the standards including green – clean – good for health, type diversity, packing specification, in order to introduce and sell sugar products (bag sugar, stick sugar, bullet sugar, Miaqua sugar-cane flavor distilled water), coconut products (coconut rice, coconut oil, Cocoxim coconut water) and Ngoc Bao tea product…. Maybe it is said that Brandshop system is a place that customers directly experience products and services quality, simultaneously, provide required information on nutritional standards and benefits for health, in particular, possibly access product origin with food safety and hygiene requirements.

TTC Group’s Brandshop model

BHS’s Brandshop system focuses on 3 targets: Security – Control – Pervade in order to tend to clean products for community health with competitive price and optimal service. This is also a evidence on close-knit commitment, travel for sustainable development between the company and distributors, determining its prestige and enhancing business and cooperative opportunities and being a BHS brand’s pervasive point. Commencing on changes when brandshop system exists, Kim Nguyen distributor, BHS’s partner in Bien Hoa (Dong Nai), shared: “In present, the shop’s 20% revenue each month comes from Brandshop’s products. Maybe it is said that Brandshop model make favorable condition and belief for customers by verifying products and services quality, thence, attracting large partners to find it”.

Proceedings of signing Branshop implementation between TTC and distributors

Together with brand enhancing activities, BHS continues to speed up programs of travel with distributors, business support at Brandshops such as flexibly applying promotional policies, offering new products with many sample and quality improvements, linking its financing to events…These activities help connect Brandshop with consumers in the area, pervading BHS’s images to consumers; at the same time, help Brandshop obtain the best efficiency in its business.

Source: Marketing Sai Gon